Available for Marketing & Digital Strategy Roles

Ethan SaxonDigital Marketer & AI Strategy Specialist

B.B.A. in Marketing with proven expertise in multi-channel campaign management, web strategy, and AI-accelerated marketing execution.

Client PortfolioDownload Resume (PDF)Contact Me

B.B.A. Marketing

East Tennessee State University

AI Marketing Certified

CloudWise Academy

3 Client Projects

Live Web & Social Strategy Launches

Client Portfolio

Professional Marketing Work

A portfolio of client projects spanning modern web development, video production, digital strategy, and multi-channel marketing.

Collaborative Project | Web & Non-Profit Strategy

The Jeremiah School

Website Redesign, Online Donation Portal & Multi-Channel Marketing

Strategic Challenge

An outdated, non-responsive site gave donors no clear online giving path, limiting community reach and recurring fundraising for the school.

Solution & Key Impact

  • Rebuilt the site as a fully responsive, mobile-first experience with an integrated online donation portal, converting a static brochure page into a direct fundraising channel.
  • Launched a coordinated Facebook campaign around the relaunch, driving measurable referral traffic straight to the donation gateway and expanding organic reach to local supporters.
  • Standardized messaging and visual identity across web and social, increasing repeat engagement from parents, alumni, and community donors.
Team CollaborationWeb StrategyLovable.aiFacebook MarketingCanvaAdobe Express
Visit Live WebsiteView Social Campaign
https://www.nolilearn.org/
Homepage of the Nolichucky Outdoor Learning Institute website with hero video and booking call to action
Collaborative Project | Web & Social Campaign

Nolichucky Outdoor Learning Institute

Modern Web Architecture & Traffic-Driving Social Strategy

Strategic Challenge

Excursion offerings and schedules were hard to find, so interested visitors dropped off before ever reaching a booking inquiry.

Solution & Key Impact

  • Restructured site architecture around excursion packages, schedules, and program tiers, shortening the path from landing page to booking inquiry.
  • Repurposed raw client footage into high-engagement Facebook video posts, lifting organic reach and pushing qualified traffic to booking pages.
  • Built a repeatable social content cadence that keeps seasonal excursions in front of returning local audiences and generates recurring lead flow.
Team CollaborationWeb StrategyLovable.aiFacebook MarketingVideo Repurposing
Visit Live WebsiteView Social Campaign
Collaborative Project | Web & Video Production

Downtown Yoga Center

Service-Focused Web Redesign & Social Video Marketing

Strategic Challenge

The studio needed prospective students to understand class formats, instructors, and pricing quickly enough to register the same day.

Solution & Key Impact

  • Designed a service-focused site surfacing full class schedules, instructor profiles, and studio offerings above the fold to drive same-visit registrations.
  • Filmed and edited live-class Reels mapped to specific class types, boosting organic engagement and follower growth across Instagram and Facebook.
  • Tied every video CTA back to the class schedule page, turning social viewers into tracked registration traffic.
Team CollaborationWeb StrategyVideo ProductionInstagram ReelsBrand Communication
Visit Live WebsiteView Facebook CampaignView Instagram Campaign

About

About Ethan

Portrait of Ethan Saxon in a navy suit

I am a recent Marketing graduate (B.B.A. with a Minor in Management) from East Tennessee State University. I combine core marketing principles with modern generative AI strategy to design, launch, and optimize digital campaigns. From designing functional web solutions to driving membership growth through consultative sales, I focus on delivering measurable impact.

  • Leadership: elected Scholarship Chair for a 100+ member chapter, accountable for academic performance tracking and mentoring new members.
  • Customer-facing execution: consultative sales conversations converting 10+ unlimited-wash memberships daily through needs-based selling and CRM follow-up.
  • Operational reliability: owned end-to-end site operations, opening/closing standards, and campaign deadlines across multiple concurrent client projects.
  • Academic foundation: B.B.A. in Marketing with a Minor in Management, East Tennessee State University, plus AI Marketing certification (CloudWise Academy).

Leadership & Community Involvement

  • Sigma Alpha Epsilon (SAE) — Scholarship Chair (Preceptor): Managed academic performance, tracked GPA requirements, and mentored new initiates.

  • Boys & Girls Club of America — Volunteer Logistics Coordinator.

  • FRIENDS Down Syndrome Awareness — Fall Buddy Walk Event Operations Volunteer.

Capabilities

Technical & Core Capabilities

Marketing strategy, modern tooling, and AI-powered execution.

Strategy & Market Growth

  • Multi-Channel Campaigns
  • SEO & Market Research
  • Consultative Sales & CRM
  • Brand Consistency

Content & Visual Media

  • Video Production & Editing
  • Canva & Adobe Express
  • Social Media Strategy
  • Instagram Reels / Shorts

AI & Technical Execution

  • Generative AI (ChatGPT, Gemini, Claude)
  • Lovable.ai No-Code Development
  • Google Analytics
  • Excel & Data Analysis

Contact

Let's Build Something Great

Open to marketing strategy, web, and AI-powered growth opportunities.

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